Asana vs. Jira: Which is best? [2023] | Zapier

If you run projects that touch multiple team members’ hands, manage a remote team or hybrid office, or (like me) compulsively make lists and love to stay organized, you probably need project management software.

Whether your colleagues are working across the office or across the globe, PM software like Asana and Jira can help you do all the above. Each tends to position itself with slightly different customer bases, but either could make a huge difference in getting everybody on your team on the same page.

Picking between Asana vs. Jira could be as easy as understanding your needs, but after testing each of them thoroughly, here’s how I see them from a user perspective.

Asana vs. Jira at a glance

• Jira tends to position itself toward DevOps teams, while Asana is a less industry-specific product.

• Asana has top-notch design, UX, and general utility, but Jira has more advanced features and integrations.

• Asana’s reporting and project boards are sharper, more robust, and include automation features.

What’s not different between Asana and Jira

When it comes to project management software, most products offer fairly similar basic features. Here’s what you can expect from both Asana and Jira:

• Fairly easy to use and learn

• Allow users to build out custom dashboards

• Allow users to manage workflows from a Kanban-style board or change views to a calendar or timeline

Asana offers better user experience and more utility as a pure task manager than Jira

Right off the bat, both products look almost identical. In fact, both project boards look more or less the same.

As far as presentation goes, what I like slightly more about Asana is how it strips down your sidebar options to a bare minimum while giving you tabs at the top to toggle the view between Kanban board, Gantt chart, and Calendar. Within the boards, it’s extremely easy to add custom fields or adjust the details included on each task. You can even incorporate apps and set up automatic rules straight from the board.

Overall, Asana just feels very polished, crisp, and attractively designed. It’s a visually striking, responsive, and smartly constructed platform with very good UX. Even their themes and colors look premium. 

When it comes to task managing, Jira is almost equally functional. You can easily set up projects as Scrum or Kanban, but in my opinion, the layout is a little more simplistic and doesn’t have quite the same level of design as Asana. The functionality is almost identical—drag and drop tasks, update phases, assign team members, etc.—but from a UX standpoint, I found I preferred Asana. 

I thought Jira’s navigational design was less intuitive. It packs the view options into the sidebar or top nav along with completely separate features like Reports and Issues, giving work-related actions and views equal weight. It also uses a simple dropdown to customize the board, which isn’t a big deal, but Asana gets points here for including the app and rule options in a pop-out menu so you can easily integrate them into workflows. Plus, Jira only allows automation rules in their Service Management offering.

Structurally, I think Asana’s setup makes a little more sense: you start on a helpful dashboard, then navigate to your task board by going to My Tasks on the sidebar. In Jira, you start on a pretty nondescript projects page and have to navigate to a project or go two more clicks through the Dashboards dropdown just to get somewhere useful. 

Are any of these deal-breaking issues? Not really. But Asana wins for having an overall simpler experience, more thoughtful product design, and sharper visuals.

Jira is pretty clearly geared toward DevOps, while Asana has more general project management appeal

As you peruse Jira, it becomes pretty clear that it’s slanted toward DevOps teams. If that’s what you’re looking for, Jira is probably your best bet. But that doesn’t mean it can’t be effective for general project management use.

Tasks are categorized in Jira as Issues, which is an obvious clue that Jira tends to be a go-to choice for issue tracking. The task tracking follows a similar theme, giving options for issue-related metrics like logging time spent per task, assigning reporters, and tracking resolution status. Many of their reports and gadgets revolve around metrics like age, time spent in a given status, resolution percentage, sprints, workloads, and issue analysis. 

I could see how users might feel a bit siloed in Jira as well. You can leave comments on tasks, hit team members with an @ notification, vote, and share straight to Slack, but for the most part it’s not built for high-level collaboration. If you really want to achieve that, you’ll have to integrate a solution like Confluence, Atlassian’s workspace collaboration tool for chat, calendar syncing, and project documentation. Confluence is free, so, again, not a deal-breaker.

Asana feels better built for collaboration out of the box. Their built-in chat feature is pretty slick, and connected profiles just feel more present. By hovering over a team member with your cursor, you can instantly start a chat, create a 1:1 project, or dive into their profile to see your interaction and collaboration history. 

I also like how Asana lets you wrap projects into individual portfolios and adds yet another layer of organization. All your tasks, projects, and portfolios can even feed into generalized goals to help keep team members on track for things like quarterly progress tracking. 

If you wanted to use Asana for issue-tracking, you could make it work for that purpose, but Jira is just more directly designed to handle that sort of reporting and workflow managing. It’s not a stretch to say that while Jira is clearly positioned for DevOps teams, it’s also still very usable for general project management. But if you’re looking for basic PM utility for tracking tasks and joining team members, Asana may be a better pick.

Asana’s dashboard is more user-friendly, but Jira’s is more robust

Unlike their boards, Asana’s and Jira’s dashboards are noticeably different.

True to form, Asana’s dashboard is more dynamically designed than Jira’s. In Asana, the dashboard is considered the home screen. As of this writing, there are only a handful of widgets you can add—all of which are moderately useful. Unless you prefer to dive right into your tasks, I find that it’s helpful to have an all-in-one hub that shows you things like goal progress, personal notes, and priority tasks across projects.

Jira’s dashboard feature is definitely a bit lacking in presentation compared to Asana’s, but its functionality makes up for it. The design is pretty bare bones, but it’s super easy to customize and includes a really wide range of “Gadgets” (AKA, widgets). You can add tons of useful reporting information and visualizations to your dashboard, including things like assigned issues, average time in status, bubble charts, issues created vs. issues resolved, heat maps, and much more. You can even have your dashboard displayed as a slideshow for presentations. Plus, you can save and share multiple dashboards to suit your team needs.

I give Jira an easy win for dashboards based on its range of reporting features and ability to create more than one.

Asana has superior reporting capabilities

When it comes to reporting, I’d consider Jira capable but not exceptional. Its designs are pretty simplistic, and the available report types are somewhat limited.

Jira breaks its 11 total report types into three categories: issue analysis, forecast and management, and “other,” which currently only houses a workload pie chart. Issue analysis has the most options and includes essentials like average age, resolution time, and created vs. resolved. Curiously, only company-managed (rather than team-managed) projects have access to custom report creation. It’s worth noting that Atlassian’s app marketplace offers hundreds of reporting integrations, so there’s a good chance you can add apps to help improve Jira’s native reporting situation.

Like the rest of their dashboard, Asana’s reports are clean, responsive, and crisply designed. You can choose from more pre-built reports on everything from project progress to work health to resourcing and can easily create custom reports. These reports are housed in a separate dashboard, which I also think is smart. Where Jira’s general dashboard holds your favorite reports alongside personal task management gadgets, Asana separates their general task dashboard from the reporting one so you can go to one spot to find only your key tracking and monitoring visuals.

Based on native utility, versatility, and customizability, Asana gets another easy win for reporting.

Jira has more integrations and product offerings than Asana

One place Jira really shines is its integrability. There are over 1,000 apps available for integration with Jira Cloud in their app marketplace, so chances are you can make Jira work with just about any popular apps you use. There are nearly 800 project management apps and around 350 IT/help desk apps, plus another 400+ reporting integrations, so you can likely supplement a lot of the lacking functionality in Jira’s native offerings with third-party solutions.

Jira also has a pretty wide range of broad product offerings. For the purposes of this comparison, I’m specifically looking at Jira Software for project and issue tracking with Confluence for added document collaboration, but you could also go with the Service Management option for ITSM.

Asana’s app store is definitely smaller, coming in at just under 300 total apps by my count. You’ll find the usual suspects like Slack, Teams, and Adobe Creative Cloud. Surprisingly, one of their biggest app categories is IT and dev—if you want to use Asana for IT, they have around 70 apps to support you.

Both tools connect to Zapier, which opens them up to thousands more integrations. Here are some ideas for how to connect each tool to the rest of your tech stack:

Asana vs. Jira: Which is best for you?

At the beginning of this post, I said picking between Asana vs. Jira may be as simple as knowing your team’s needs. By the end of this analysis, I think it really may be that simple. 

Jira comes out as the better pick if you want a product that helps organize ticketing, dev, and issue management. For more general workflows, I think Asana offers a better overall experience.

Frequently asked questions

Which is better: Jira or Asana?

In general, Jira tends to be a better choice for DevOps teams, ticketing, and integrating third-party applications. Asana has a more user-friendly interface for general project management.

What is the difference between Asana and Jira?

The main difference between Asana and Jira is that Jira is positioned more for issue tracking and supporting IT workflows. It can definitely be used for project management across industries, and Asana could also be effective for DevOps, but those aren’t necessarily their primary uses.

What is Asana?

Asana is project management software that you can use for organizing teams, tasks, and workflows. You can also use it for reporting and integrating workflow automation.

Is Asana free?

Asana has a basic free plan that includes unlimited essentials, up to three project views, and basic workflows and reporting. While the Premium and Business plans aren’t free, they do have free 30-day trial offerings.

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